The Collaborative Learning Center (CLC) at the Savannah College of Art and Design (SCAD) gives selected students real-world experiences with outside companies. The projects bring together a variety of students and professors from different fields of art and design to solve real problems and/ or develop real products for the companies involved.

For this project, SCAD is collaborating with a industry retailer to research and develop a gamified online shopping experience that allows customers to browse, learn about new products, and make purchases.

Currently, I am under a Non Disclosure Agreement and cannot publish the project process and results. If you are interested to know more don't hesitate to contact me.

 

My contribution to the project includes: 

  • Market research
  • Competitive landscape analysis
  • Brand strategy
  • Study of business environment and offerings
  • User-centered design tools: personas, user-journeys, stakeholder maps, affinity mapping
  • Service design thinking methods: service blueprints, ecosystem mapping, service package, encounters maps
  • Value Proposition Design Ideation + conceptualization
  • Systems thinking + visualizations for complex system
  • ROI of intangible assets (solutions): Strategic goals/ performance outcomes and their indicators
  • Visualizations of indicators
  • Project documentation and presentations

Persona development 

Persona development 

Facilitating Service Blueprint workshop

Facilitating Service Blueprint workshop