Team
11 designers specialising in:
Service Design
Design Management
Interactive Design & Game Development
Graphic Design
Motion Media

Professor
Xènia Viladàs
Sari Gillbert

Project
SCAD Collaborative Learning Centre
(Sponsored studio)

SCAD collaborated with a industry retailer to research and develop a gamified online shopping experience that allows customers to browse, learn about new products, and make purchases.

The Collaborative Learning Centre at the SCAD gives selected students real-world experiences with outside companies. Currently, the project is under a Non Disclosure Agreement and cannot be publish online. If you are interested to know more don't hesitate to contact me.

 
 
 

 
  • Leading and facilitating the application of user-centered design tools: personas, user-journeys, stakeholder maps, affinity mapping.
  • Service design thinking methods: service blueprints, ecosystem mapping, service package, encounters maps
  • Value Proposition Design Ideation + conceptualization
  • Systems thinking + visualizations for complex system
  • ROI of intangible assets (solutions): Strategic goals/ performance outcomes and their indicators. Visualizations of these indicators.
  • Market research
  • Competitive landscape analysis
  • Brand strategy
  • Study of business environment and offerings
  • Project documentation and presentations

Personal contribution to the project

 
 
 
 Persona development 

Persona development 

 Facilitating Service Blueprint workshop

Facilitating Service Blueprint workshop